Barron Trump Beverage Company Launches SOLLOS Yerba Mate Near Mar-a-Lago
Barron Trump Launches SOLLOS Yerba Mate Near Mar-a-Lago
Barron Trump has been listed in public records as a director of a new beverage venture located near the Trump family’s Mar-a-Lago Club in Palm Beach, Florida. According to filings submitted last month in Florida and Delaware, Barron is one of five directors of SOLLOS Yerba Mate Inc., described by one of its board members as a “yerba mate beverage company.”
Yerba mate is a caffeinated herbal tea popular in Brazil, Argentina, Uruguay, and Paraguay. It has recently gained attention in the U.S. as a natural alternative to coffee because of its smooth caffeine content and antioxidant properties. For more information, see Healthline’s Yerba Mate Guide (DoFollow link).
Barron Trump’s Role in the Business
The filings show that Barron is taking a direct role in entrepreneurship at a young age. In July 2024, he co-founded Trump, Fulcher & Roxburgh Capital Inc., a Wyoming-based real estate firm with two partners, including a former classmate. That company was dissolved on November 14, 2024, shortly after the presidential election.
Now a sophomore at New York University’s Stern School of Business, Barron is exploring the consumer beverage sector, particularly health-focused products. SEC filings show the company raised $1 million through a private placement, first reported by Newsweek. The board also includes Spencer Bernstein, Rodolfo Castillo, Steven Hall, and Valentino Gomez, two of whom attended high school with Barron.
About SOLLOS Yerba Mate
SOLLOS Yerba Mate Inc. aims to capitalize on the growing U.S. market for yerba mate beverages. The herbal tea contains caffeine, theobromine, and antioxidants, providing an energy boost and improved focus without the jitters of traditional coffee.
The company’s proximity to Mar-a-Lago may offer marketing advantages, providing visibility and networking opportunities. For insights into beverage industry trends, see Statista Beverage Industry Report (DoFollow link).
Growing Popularity of Yerba Mate in the U.S.
Americans are increasingly seeking healthier alternatives to coffee and energy drinks, which has helped yerba mate grow in popularity. Products like ready-to-drink beverages, loose-leaf teas, and functional drinks made from yerba mate are driving market expansion.
The SOLLOS team plans to leverage this trend through innovative products and marketing strategies. Internal links to related content: Top Beverage Startups to Watch in 2026 and Health Benefits of Yerba Mate.
Potential Market Strategies
Although the official launch date is not yet announced, experts suggest the company may pursue several approaches:
- E-commerce sales through the company website and platforms like Amazon
- Local café partnerships for ready-to-drink products
- Social media campaigns and influencer collaborations targeting younger consumers
- Retail distribution in grocery stores and wellness shops
These strategies align with current trends in the U.S. beverage market, where health-conscious consumers are looking for natural energy sources.
Conclusion
The launch of SOLLOS Yerba Mate Inc. represents a significant step in Barron Trump’s early entrepreneurial journey. With the rising demand for yerba mate in the U.S., the company could attract both investors and consumers.
While product details and the launch date remain limited, the location near Mar-a-Lago offers a strategic branding advantage. Barron’s involvement in this venture highlights the growing role of young entrepreneurs in the health-focused beverage industry.
Source: Fox Business, The Daily Beast
