Maine Governor Janet Mills Encourages Canadian Tourism Despite Trade Tensions

Augusta, ME – In a move highlighting the importance of cross-border relations, Maine Governor Janet Mills is actively encouraging Canadian tourists to visit the Pine Tree State, even as trade tensions between the U.S. and Canada persist. With Maine’s economy heavily reliant on tourism—especially from its northern neighbors—the governor’s push comes at a critical time for local businesses.

But why is Mills doubling down on Canadian tourism now, and how are recent trade disputes affecting this effort? Here’s what travelers and Mainers need to know.

Why Canadian Tourism Matters to Maine

Canada has long been a vital source of visitors for Maine, particularly in regions like Acadia National Park, Freeport, and the coastal towns of Bar Harbor and Kennebunkport. Before the pandemic, Canadian travelers accounted for nearly 20% of Maine’s out-of-state visitors, injecting millions into the local economy.

However, post-pandemic travel trends and ongoing trade disputes—including softwood lumber tariffs and dairy market restrictions—have strained U.S.-Canada relations. Despite this, Governor Mills remains steadfast in her outreach.

Recent Efforts to Boost Cross-Border Travel

• Marketing Campaigns: The Maine Office of Tourism has ramped up ads in Quebec, New Brunswick, and Nova Scotia, emphasizing Maine’s outdoor attractions, seafood, and tax-free shopping.
• Streamlined Border Crossings: Mills has advocated for smoother entry processes at land ports like Calais and Houlton, where delays have sometimes deterred visitors.
• Partnerships with Canadian Travel Agencies: Collaborations with Canadian tour operators aim to promote multi-destination trips, such as Maine-New Brunswick coastal tours.

“Maine and Canada share more than just a border—we share a way of life built on natural beauty, hospitality, and strong communities,” Mills said in a recent statement. “We want our Canadian friends to know they’re always welcome here.”

Trade Tensions: A Hurdle for Tourism?

While Mills promotes tourism, broader economic disputes loom in the background:

• Softwood Lumber Tariffs: The U.S. has maintained tariffs on Canadian lumber since 2017, affecting Maine’s construction and logging industries.
• Dairy Industry Frictions: Canadian dairy policies have been a sticking point in trade talks, impacting New England farmers.
• Electric Vehicle Tax Credits: The U.S. Inflation Reduction Act’s EV incentives have sparked Canadian concerns over protectionism.

Despite these issues, tourism remains a rare area of mutual benefit. Canadian visitors spent over $600 million in Maine in 2019, supporting jobs in hospitality, retail, and outdoor recreation.

What Canadians Are Saying

Pierre Arcand, a Quebec-based travel blogger, told us:
“Many Quebecers love Maine for its beaches, hiking, and lobster rolls. The weak Canadian dollar is a concern, but Maine still offers great value compared to other U.S. destinations.”

What’s Next for Maine-Canada Travel

1. Easier Border Crossings

Mills has urged federal officials to reduce wait times at key entry points, especially during peak summer months. The NEXUS trusted traveler program could see expanded enrollment to facilitate smoother travel.

2. Seasonal Promotions

Expect discounted hotel packages and Canadian-friendly events, such as:

• Fall Foliage Tours (September-October)
• Winter Ski & Snowmobile Packages (December-March)
• Lobster Festival Promotions (summer 2025)

3. Addressing the Weak Canadian Dollar

With the loonie hovering around 73 cents USD, Maine businesses are offering incentives like:

• CAD-friendly pricing at select shops
• Discounts for Canadian license plates at some attractions
• All-inclusive deals to offset exchange rate pain

A Personal Perspective: Why This Matters

As a Mainer who’s worked in tourism, I’ve seen firsthand how Canadian visitors keep small businesses afloat. A family-owned inn in Bar Harbor told me:
“When Canadian traffic dipped during COVID, we felt it. Now, we’re thrilled to see them returning—they’re some of our best guests.”

Governor Mills’ efforts aren’t just about economics; they’re about preserving a decades-old bond between Maine and Canada. Whether it’s a Montreal family vacationing in Old Orchard Beach or a Halifax couple exploring Portland’s food scene, these connections matter.

Final Thoughts: A Win-Win for Both Sides

While trade disputes may dominate headlines, tourism remains a bright spot in U.S.-Canada relations. Governor Mills’ proactive stance ensures Maine stays on the radar for Canadian travelers—benefiting both economies.

What do you think?

• Are you a Canadian who visits Maine regularly? What draws you here?
• Should trade tensions impact tourism? Share your thoughts below!